Creative Packaging that Tells a Compelling Visual Story
Storytelling Through Packaging
Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in you...
Tag Archives: Packaging Structure
How Green Is Your Packaging?
Consumers demand an ethical stance from beauty brands, and the latest focus is on product packaging. Mintel recommends three things to ...
The Challenges of Packaging Design Before Computers
Before computers, creating art used for print production was referred to as the “mechanical paste-up process” and it was not only arduo...
Design for the Changing Environment
Today’s environmentally-savvy consumers want innovate package design that addresses ecological implications
As the strain on the earth’...
The Process & Profitability of Sustainable Packaging
With very little fanfare, McDonald’s Corporation announced that it was taking steps to eliminate the use of polystyrene drink container...
The Anatomy of Retail Shopping Bags
We break down the elements of retail shopping bags, because nothing about them is skin deep. Structural packaging design, graphics and ...
