{"id":403824,"date":"2018-03-02T17:11:30","date_gmt":"2018-03-02T16:11:30","guid":{"rendered":"https:\/\/cbscompany.com\/uncategorized-tr\/perakende-alisveris-posetlerinin-anatomisi\/"},"modified":"2026-05-27T17:29:26","modified_gmt":"2026-05-27T16:29:26","slug":"perakende-alisveris-posetlerinin-anatomisi","status":"publish","type":"post","link":"https:\/\/cbscompany.com\/tr\/blog\/perakende-alisveris-posetlerinin-anatomisi\/","title":{"rendered":"Perakende Al\u0131\u015fveri\u015f Po\u015fetlerinin Anatomisi"},"content":{"rendered":"<p>Perakende al\u0131\u015fveri\u015f po\u015fetlerinin unsurlar\u0131n\u0131 inceliyoruz, \u00e7\u00fcnk\u00fc onlarla ilgili hi\u00e7bir \u015fey derinlikli de\u011fildir. Yap\u0131sal ambalaj tasar\u0131m\u0131, grafik ve bask\u0131 s\u00fcre\u00e7lerinin t\u00fcm\u00fc, her g\u00fcn g\u00f6rmeye al\u0131\u015ft\u0131\u011f\u0131m\u0131z &#8220;y\u00fcr\u00fcyen reklam panosunu&#8221; olu\u015fturmak i\u00e7in birlikte \u00e7al\u0131\u015f\u0131r. Peki ama bir al\u0131\u015fveri\u015f po\u015fetinin t\u00fcm par\u00e7alar\u0131 nelerdir? Rolleri nelerdir ve iki sapl\u0131 standart bir ka\u011f\u0131t torbay\u0131 nas\u0131l l\u00fcks bir marka deneyimine d\u00f6n\u00fc\u015ft\u00fcrebiliriz? Eldivenlerinizi ve maskenizi tak\u0131n; Design Packaging&#8217;in perakende ambalaj uzmanlar\u0131 size bir perakende al\u0131\u015fveri\u015f po\u015fetinin anatomisini g\u00f6stermek \u00fczere.    <\/p>\n<p><strong>TURN TOP:<\/strong><strong>Bir al\u0131\u015fveri\u015f \u00e7antas\u0131n\u0131n p\u00fcr\u00fczs\u00fcz, bitmi\u015f bir kenar olu\u015fturmak i\u00e7in katlanan i\u00e7 kapa\u011f\u0131.<\/strong><\/p>\n<p>D\u00f6ner \u00fcst k\u0131s\u0131mlar, perakende al\u0131\u015fveri\u015f po\u015fetleri i\u00e7in takviye panelini gizleyen p\u00fcr\u00fczs\u00fcz, bitmi\u015f bir kenar olu\u015fturmakla kalmaz, ayn\u0131 zamanda kulplar\u0131 takmak i\u00e7in gereken yap\u0131sal deste\u011fi de sa\u011flar. Takviye paneli, yap\u0131sal b\u00fct\u00fcnl\u00fck, a\u011f\u0131rl\u0131k da\u011f\u0131l\u0131m\u0131 ve k\u0131r\u0131\u015f\u0131ks\u0131z bir y\u00fcz sa\u011flayan, d\u00f6ner tablan\u0131n i\u00e7ine gizlenmi\u015f bir gri tahta \u015ferididir. Takviye paneli olmadan, al\u0131\u015fveri\u015f torbalar\u0131ndaki a\u011f\u0131r e\u015fyalar kulplar\u0131n d\u00f6ner tablay\u0131 y\u0131rtmas\u0131na veya kulplar aras\u0131nda \u00e7ok fazla gerilim olu\u015fturarak torbalar\u0131n y\u00fcz\u00fcn\u00fc buru\u015fturmas\u0131na neden olur.  <\/p>\n<p><strong>EL:<\/strong> <strong>T\u00fcketicilerin markan\u0131zla kurdu\u011fu fiziksel temas noktas\u0131.<\/strong><\/p>\n<ul>\n<li><strong>D\u00f6rt D\u00fc\u011f\u00fcml\u00fc Kulplar: <\/strong>D\u00f6rt D\u00fc\u011f\u00fcml\u00fc kulplar, al\u0131\u015fveri\u015f \u00e7antas\u0131n\u0131n \u00f6n y\u00fcz\u00fcndeki kal\u0131pla kesilmi\u015f deliklerden ip veya kurdele olsun, iki ilme\u011fin d\u00f6n\u00fc\u015f tepesinin i\u00e7 k\u0131sm\u0131 boyunca d\u00fc\u011f\u00fcmlendi\u011fi standart al\u0131\u015fveri\u015f \u00e7antas\u0131 kulplar\u0131d\u0131r. Bu isim, iki sap\u0131n olu\u015fturdu\u011fu d\u00f6rt d\u00fc\u011f\u00fcme at\u0131fta bulunmaktad\u0131r. <\/li>\n<li><strong>J-Slit Kulplar:<\/strong> J-Slit Kulplar isimlerini, kulplar\u0131n makine montaj\u0131 yoluyla torbaya yap\u0131\u015ft\u0131r\u0131lmas\u0131na olanak tan\u0131yan d\u00f6ner tepede yap\u0131lan kal\u0131p kesiminin \u015feklinden al\u0131r. Bu yap\u0131daki kulplar genellikle b\u00fck\u00fclm\u00fc\u015f ka\u011f\u0131ttan yap\u0131l\u0131r ve torban\u0131n \u00fcst k\u0131sm\u0131na yap\u0131\u015ft\u0131r\u0131l\u0131r. \u00c7antan\u0131n d\u0131\u015f\u0131nda, Four Knot muadili gibi iplerin ge\u00e7ti\u011fi delikler yoktur.  <\/li>\n<li><strong>Kaybolan Kulplar:<\/strong> Muhtemelen en \u015f\u0131k ve minimal kulp \u00e7e\u015fitlerinden biri Kaybolan Kulptur. Kulp alt tabakas\u0131 olarak d\u00fcz y\u00fczl\u00fc bir kuma\u015f kullan\u0131ld\u0131\u011f\u0131nda, u\u00e7lar d\u00f6ner tablan\u0131n \u00fcst kenar\u0131ndan girer ve do\u011frudan takviye levhas\u0131na yap\u0131\u015ft\u0131r\u0131l\u0131r. Delik veya d\u00fc\u011f\u00fcm yoktur ve sonu\u00e7ta ince, minimal bir yakla\u015f\u0131m ortaya \u00e7\u0131kar. Bu, ip veya di\u011fer sap malzemeleriyle de yap\u0131labilir, ancak daha hacimli varyasyonlar saplar\u0131n ve d\u00f6ner tablan\u0131n etraf\u0131ndaki ka\u011f\u0131d\u0131 k\u0131r\u0131\u015ft\u0131racakt\u0131r.   <\/li>\n<li><strong>Tek D\u00f6ng\u00fcl\u00fc Cinching Sap:<\/strong> Bu tip sapta iki sap yerine uzun tek bir ilmek kullan\u0131l\u0131r. Sap, bir taraf\u0131n katlanm\u0131\u015f k\u00f6\u015febentindeki iki kal\u0131pla kesilmi\u015f delikten girer ve daha sonra \u00e7antan\u0131n di\u011fer taraf\u0131na d\u00f6nerek oradaki iki kal\u0131pla kesilmi\u015f delikten ge\u00e7er. D\u00fc\u011f\u00fcml\u00fc u\u00e7lar, kaymas\u0131n\u0131 \u00f6nlemek i\u00e7in a\u00e7\u0131kta b\u0131rak\u0131l\u0131r ve ayr\u0131ca daha fazla boyut ve drama i\u00e7in dokunsal bir bile\u015fen sunar. Sap \u00e7ekilip omzunuza at\u0131ld\u0131\u011f\u0131nda, A-\u00e7er\u00e7eveli bir \u00e7anta olu\u015fturmak i\u00e7in \u00fcst k\u0131sm\u0131 kapat\u0131r!   <\/li>\n<\/ul>\n<p>Sap aral\u0131\u011f\u0131n\u0131n belirlenmesi s\u0131k\u00e7a sorulan bir sorudur, Kreatif Direkt\u00f6r Evelio Mattos b\u00fcy\u00fck al\u0131\u015fveri\u015f torbalar\u0131nda sap delikleri aras\u0131nda en fazla 7 in\u00e7, k\u00fc\u00e7\u00fck al\u0131\u015fveri\u015f torbalar\u0131nda ise en az 3,5 in\u00e7 aral\u0131kla ba\u015flanmas\u0131n\u0131 \u00f6nermektedir. Tasar\u0131m s\u00fcrecimizin bir par\u00e7as\u0131 olarak, prototipleri olu\u015fturduktan sonra k\u00fc\u00e7\u00fck ayarlamalar yapabiliriz. (Bkz. Resim 2)  <\/p>\n<p><strong>D\u00dc\u015eME: \u00c7antan\u0131n \u00fcst k\u0131sm\u0131ndan dinlenme kolunun alt k\u0131sm\u0131na kadar olan mesafe.<\/strong><\/p>\n<p>Dinlenme sap\u0131n\u0131n d\u00f6n\u00fc\u015f tepesinden ilme\u011fin alt\u0131na kadar olan mesafesini tart\u0131\u015ft\u0131\u011f\u0131n\u0131zda, buna d\u00fc\u015f\u00fc\u015f denir. Genellikle, l\u00fcks perakende al\u0131\u015fveri\u015f \u00e7antalar\u0131 daha uzun bir d\u00fc\u015f\u00fc\u015fe sahip olurken, orta seviye markalar i\u00e7in al\u0131\u015fveri\u015f \u00e7antalar\u0131 daha k\u0131sa bir d\u00fc\u015f\u00fc\u015fe sahip olabilir. <\/p>\n<p><strong>Y\u00dcZ : Al\u0131\u015fveri\u015f torbas\u0131n\u0131n k\u0131r\u0131\u015f\u0131k \u00e7izgisini i\u00e7ermeyen \u00f6n paneli.<\/strong><\/p>\n<p>Y\u00fcz paneli, \u00e7entik \u00e7izgisinin bulundu\u011fu arka panele k\u0131yasla herhangi bir engelden ar\u0131nd\u0131r\u0131lm\u0131\u015ft\u0131r. Sanat eserleri buru\u015fma ve \u00e7atlama tehlikesi olmadan yerle\u015ftirilebilir. <\/p>\n<p><strong>ARKA: Al\u0131\u015fveri\u015f \u00e7antas\u0131n\u0131n k\u0131r\u0131\u015f\u0131k \u00e7izgisini i\u00e7eren arka paneli.<\/strong><\/p>\n<p>Al\u0131\u015fveri\u015f \u00e7antas\u0131 d\u00fcz bir \u015fekilde katland\u0131\u011f\u0131nda, arka taraftaki k\u0131r\u0131\u015f\u0131k \u00e7izgisi \u00e7antan\u0131n \u00e7\u00f6kmesini sa\u011flar. K\u0131r\u0131\u015f\u0131k \u00e7izgisinin yerini bulmak i\u00e7in alt k\u00f6\u015febent boyutunun yar\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcn. K\u0131r\u0131\u015f\u0131k \u00e7izgisini arka panelde \u00e7antan\u0131n alt\u0131ndan bu mesafeye yerle\u015ftirin. K\u0131r\u0131\u015fmay\u0131 ve \u00e7atlamay\u0131 \u00f6nlemek i\u00e7in logolar gibi kritik resimlerin veya s\u0131cak damgal\u0131 resimlerin k\u0131r\u0131\u015fma \u00e7izgisine denk gelmesinden ka\u00e7\u0131n\u0131n.   <\/p>\n<p><strong>YAN GUSSETLER: Perakende al\u0131\u015fveri\u015f \u00e7antas\u0131n\u0131n sol ve sa\u011f yan panelleri.<\/strong><\/p>\n<p>Yan k\u00f6\u015febentler de en az \u00e7antan\u0131n \u00f6n ve arka y\u00fcz\u00fc kadar \u00f6nemlidir ve kontrast bir renk ya da tasar\u0131m eklemek i\u00e7in harika bir aland\u0131r. Harekete ge\u00e7irici mesajlar, resmin geri kalan\u0131n\u0131 bozmad\u0131\u011f\u0131 i\u00e7in genellikle bu panellere ek bilgi olarak bas\u0131l\u0131r. Resmi yerle\u015ftirirken yan k\u00f6\u015febentlerdeki k\u0131r\u0131\u015f\u0131kl\u0131klar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun; her yan k\u00f6\u015febentte yukar\u0131dan a\u015fa\u011f\u0131ya uzanan dikey bir \u00e7izgi ve tabanlar\u0131nda bir \u00fc\u00e7gen vard\u0131r.  <\/p>\n<p><strong>ALT K\u00d6\u015eEBENT: Perakende al\u0131\u015fveri\u015f \u00e7antas\u0131n\u0131n alt paneli.<\/strong><\/p>\n<ul>\n<li><strong>Standart Alt K\u00f6\u015febent: <\/strong>Standart alt k\u00f6\u015febent, alt k\u00f6\u015febentin \u00e7antan\u0131n arkas\u0131na do\u011fru d\u00fcz bir \u015fekilde katland\u0131\u011f\u0131 en yayg\u0131n yap\u0131d\u0131r.<\/li>\n<li><strong>Ters\/Japon Alt: <\/strong>En yayg\u0131n olarak ters \u00e7evrilmi\u015f alt olarak adland\u0131r\u0131lan k\u00f6\u015febent, \u00e7antan\u0131n arkas\u0131na do\u011fru katlanmaz. Bunun yerine, \u00e7antan\u0131n i\u00e7ine do\u011fru katlan\u0131r. Bu, \u00e7antan\u0131n her iki taraf\u0131nda k\u0131r\u0131\u015f\u0131kl\u0131k \u00e7izgileri kullanmayarak modern ve temiz bir g\u00f6r\u00fcn\u00fcm sa\u011flar.  <\/li>\n<li><strong>Makine Yap\u0131m\u0131 Alt :<\/strong> &#8220;Zarf&#8221; g\u00f6r\u00fcn\u00fcm\u00fcyle kolayca tan\u0131mlanabilen bu tip k\u00f6\u015febent, \u00f6zellikle makine ile katlanmak \u00fczere tasarlanm\u0131\u015ft\u0131r. Kanatlar daha k\u0131sad\u0131r ve ortaya do\u011fru birle\u015fir. Fabrika \u00fcretimi s\u0131ras\u0131nda, katlanmam\u0131\u015f kanatlar dikd\u00f6rtgen bir t\u00fcp gibi g\u00f6r\u00fcn\u00fcr ve daha sonra otomatik olarak katlan\u0131r ve birbirine yap\u0131\u015ft\u0131r\u0131l\u0131r. Bu, el yap\u0131m\u0131 alttan daha uygun maliyetli bir se\u00e7enektir.   <\/li>\n<li><strong>El Yap\u0131m\u0131 Alt :<\/strong> El yap\u0131m\u0131 alt k\u0131s\u0131m, k\u0131vr\u0131m veya k\u0131r\u0131\u015f\u0131kl\u0131k olmadan temiz, d\u00fcz bir alt k\u0131s\u0131m ile kolayca tan\u0131mlanabilir. Alt k\u00f6\u015febent panellerinin yap\u0131s\u0131 \u00f6zellikle elle katlanacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. Kanatlar makine yap\u0131m\u0131ndan daha uzundur ve kanatlar\u0131 alt panelin kar\u015f\u0131 taraf\u0131n\u0131n kenar\u0131na yakla\u015ft\u0131r\u0131r. Fabrika \u00fcretimi s\u0131ras\u0131nda, alt k\u00f6\u015febent panelleri elle katlan\u0131r ve yap\u0131\u015ft\u0131r\u0131l\u0131r, son b\u00fcy\u00fck kanat di\u011fer \u00fc\u00e7\u00fcn\u00fc kaplayarak daha kesintisiz, l\u00fcks bir estetik sunar.   <\/li>\n<li><strong>Alt Pano: <\/strong>Yap\u0131sal destek i\u00e7in i\u00e7 alt k\u00f6\u015febent i\u00e7ine yerle\u015ftirilen ayr\u0131 <strong>bir <\/strong>tahta panel.<\/li>\n<\/ul>\n<p>Alt tahta, a\u00e7\u0131kta olmas\u0131 ve \u00f6rt\u00fcl\u00fc olmamas\u0131 d\u0131\u015f\u0131nda, d\u00f6n\u00fc\u015f \u00fcst takviye tahtas\u0131na benzer bir i\u015fleve sahiptir. \u00c7antay\u0131 altta d\u00fcz tutman\u0131n yan\u0131 s\u0131ra, alt tahta i\u00e7 a\u011f\u0131rl\u0131\u011f\u0131 da\u011f\u0131t\u0131r ve i\u00e7indekilerin a\u011f\u0131rl\u0131\u011f\u0131ndan \u00e7\u00f6kmemesi i\u00e7in \u00e7antan\u0131n b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc destekler. Al\u0131\u015fveri\u015f \u00e7antas\u0131na daha a\u011f\u0131r e\u015fyalar\u0131n girece\u011fini biliyorsan\u0131z, daha a\u011f\u0131r bir tahta sto\u011fu se\u00e7in. Alt pano a\u00e7\u0131kta oldu\u011fu i\u00e7in, bu alan sanat i\u00e7in kullan\u0131labilir ve i\u00e7erik \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda s\u00fcrpriz olarak ortaya \u00e7\u0131kan ekstra mesajlar kullan\u0131labilir. (Bkz. resim 3)    <\/p>\n<p>Makale kayna\u011f\u0131: https:\/\/www.brandpackaging.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perakende al\u0131\u015fveri\u015f po\u015fetlerinin unsurlar\u0131n\u0131 inceliyoruz, \u00e7\u00fcnk\u00fc onlarla ilgili hi\u00e7bir \u015fey derinlikli de\u011fildir. Yap\u0131sal ambalaj tasar\u0131m\u0131, grafik ve bask\u0131 s\u00fcre\u00e7lerinin t\u00fcm\u00fc,<\/p>\n","protected":false},"author":2,"featured_media":403825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[7017],"tags":[7063,7062,7065,7057],"class_list":["post-403824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ambalaj-yapisi","tag-karton-ambalaj","tag-ozel-etiket-ambalajlari","tag-satin-alma-noktasi-ambalaji"],"acf":[],"_links":{"self":[{"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/posts\/403824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/comments?post=403824"}],"version-history":[{"count":1,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/posts\/403824\/revisions"}],"predecessor-version":[{"id":403835,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/posts\/403824\/revisions\/403835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/media\/403825"}],"wp:attachment":[{"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/media?parent=403824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/categories?post=403824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbscompany.com\/tr\/wp-json\/wp\/v2\/tags?post=403824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}